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11 février 2010 4 11 /02 /février /2010 07:55


Toni Hokayem



Beirut Drive-by Shooting















1- How long have you been blogging?

Since January 30th 2009, been a year almost

Just a few months.

2- How many hours per day do you dedicate to the blog?

I don’t spend many hours, it's not a priority, I write when I feel like it, when I write I spent about 4-5 hours on a post

I spend time thinking about it routinely but I average about an hour daily.

3- Has it been worth it so far?

Yes, it's a good way to organize stuff I wrote (used to lose them) and diffuse them to those who care to read

It’s been great fun.

4- How many page views does your blog get daily?

Pretty Low: 4-10, 20-30 when I publish something. I don't pretty much care, after all I write about stuff not much people care to read

Let’s just say the numbers are growing but then I ask myself, does size really matter?

5- How many blogs do you have or write for currently?

Just this one, though I happen to write a post somewhere for the fun.

One is enough!

6- How many hours do you dedicate to them every day?

Refer to (2)


I usually spend one morning shooting pictures and another day or two preparing the posts. The rest of the week, I keep an eye out for new Ads.

7- Do you think one needs to post daily to be successful?

Depends on the material (A blog about news will have to post more than once a day), but daily can lead to random low-quality posts, if one can maintain the same quality then yes.

I received some good advice early on to post daily and that has worked well for this blog. I do skip a day here and there.

Outdoor advertising is a busy business here so there’s plenty of material!

8- Is there an ideal posting frequency?

A post every 2-3 days, but also varies on the types of blogs

There has to be a balance, enough to keep your blog vibrant but not so much that you don’t have a life. Bloggers are people too.

9- What is the biggest blogging mistake you did?

Then again, I don't blog much


I regret not photographing billboards sooner. The one that got away was a Fine Tissue ad a few years ago. After one assassination, there was a billboard showing a white tissue with a blood stain in the shape of Lebanon. I wish I had that ad.

10- What is the biggest mistake you see in blog designs?


Keep it simple, too much clutter gets people not to check, mostly keep your layout clear

Blogging is so personal and the possibilities are endless. The cool part about blogging is that there really aren’t many rules. What may seem to be a mistake may just be personal expression and we’re all glad there aren’t any blogging police.

11- Twitter is a distraction or a good promotional tool?

It can act as a promotional tool since there is too much chatter and too much people that check too much, if it weren't much of a distraction it wouldn't be a good promotional tool

I find it a great way to promote my blog and it’s very entertaining, slightly addictive though.

12- Do you think that any professional should have a blog?

Not necessarily, but helps to get an idea on the person

It shouldn’t be expected as it could easily become very contrived.

13- If you could give an advice for a novice blogger, what would it be?

Get a spam module

The same advice that I received, define what you want to do or say, stay true to that concept and blog regularly.

14- What is the secret of your success, expressed in one word?

I am not successful / Don't plan to be


15- If you could write a post on any blog in the world, which one would you pick?

Not interested. I usually write stuff people don't usually read so... would ruin the blog :p


Maybe one of the Advertising Blogs so they could see how much creative freedom (for better and worse) there is in Lebanon.



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Liliane 11/02/2010 08:21

TO Beirut Drive by.. I think.. I think i have a photo of the fine tissue, I think :) will look for it


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