With more than a hundred creative entries submitted from across the Middle East and other parts of the world, Bras for a Cause Middle East proved that designing for a cause never goes out of style.
Two fundraising fashion shows were held, one in Beirut and one in Dubai to support breast cancer awareness as well as local and international organizations.
Established designers showed off their tremendous support for this campaign by designing original bra and t-shirt designs within the “Designer Piece”Category that was actualized by the designers themselves and were auctioned during the runway show.
And now the "Look Good, Feel Good" collection is distributed to different stores across the Middle East.
I saw it in K-lynn, ABC Achrafieh, it was so nice to see the designs turned into reality and on the shelves for people to buy!!
At K-lynn you can also find another brand that is supporting the same cause: WACOAL
Featuring superior comfort, the Awareness Underwire Bra is the #1 best-selling bra in our entire line! The Awareness Collection of bras features a ribbon flag to serve as a reminder to do your monthly self breast exam.
So Girls if you are shopping this week-end, why don't you shop for a cause!
Have a fabulpous week-end!