For Chevrolet 100 years anniversary, IMPEX, the exclusive Chevrolet dealer in Lebanon, has decided that instead of celebrating with the standard gala event, IMPEX will donate 100USD for every new Chevrolet purchased during 100 days to help children fight cancer. The donations will go to the Children’s Cancer Center of Lebanon (CCCL), CHANCE (CHildren AgaiNst CancEr) and Kids First. The 100-day period starts from October 11, 2011 till January 18, 2012.
“This initiative is one that is uniquely Lebanese, and we are proud to contribute in this cause which is very close to our heart ” said Samir Homsi, IMPEX Chairman and CEO. IMPEX is driving social responsibility to promote a cause that they strongly believe in, and Chevrolet is celebrating its birthday by championing a noble fight that deserves all the traction and exposure it can muster.
“Through this exceptional promotion, we hope to not only make a difference in our consumers lives with a great quality and attractive product, but to also better the lives of the many young cancer patients that are helped through the associations that we are partnering with ” Homsi added.