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7 juin 2012 4 07 /06 /juin /2012 19:28

 

Etam_logo.gif

 

Etam is an international clothes and underwear shop that was open in Lebanon in Hamra, Sodeco and ABC Achrafieh, but I don't know for what reasons all the branches closed more than couple of years ago  

==> Until few months when Etam lingerie came back to CITYMALL - Dora 

 

I always thought that Etam was a French brand, but I discovered today that the first shop opened in Germany in 1915 selling stockings in the heart of Berlin. Then in 1928 opened the first Etam store in Paris at 376, rue Saint-Honoré and it reached the Middle East in the 1990's.

 

In Spring 2009, Natalia Vadianova became the face of  Etam, an icon in the world of fashion, she perfectly embodies the brand’s femininity and modernity through her passion, seduction and grace. 


Natalia-Vodianova-Etam-01.jpg

 

Etam Spring/Summer 2012 collection is full of colors: fuschia, red, lime, yellow, blue, black and beige...

 Here are some pictures from the fashion show at Les Beaux-Arts de Paris that was help on January 23, 2012 in Paris, France. 

 

etam blue medium

 

Etam_pink_medium.jpeg

 

Etam_purple_medium.jpeg

 

etam_saumon_medium.jpeg

 

 

 

Etam_noir_medium.jpeg

 

Etam_beige_medium.jpeg

 

What do you think about the brand? Have you ever went shopping there? Does it bring you memories?

 


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