Etam is an international clothes and underwear shop that was open in Lebanon in Hamra, Sodeco and ABC Achrafieh, but I don't know for what reasons all the branches closed more than couple of years ago
==> Until few months when Etam lingerie came back to CITYMALL - Dora
I always thought that Etam was a French brand, but I discovered today that the first shop opened in Germany in 1915 selling stockings in the heart of Berlin. Then in 1928 opened the first Etam store in Paris at 376, rue Saint-Honoré and it reached the Middle East in the 1990's.
In Spring 2009, Natalia Vadianova became the face of Etam, an icon in the world of fashion, she perfectly embodies the brand’s femininity and modernity through her passion, seduction and grace.
Etam Spring/Summer 2012 collection is full of colors: fuschia, red, lime, yellow, blue, black and beige...
Here are some pictures from the fashion show at Les Beaux-Arts de Paris that was help on January 23, 2012 in Paris, France.
What do you think about the brand? Have you ever went shopping there? Does it bring you memories?