Breast Cancer Awareness Month (BCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.
AstraZeneca, which manufactures breast cancer drugs Arimidex and Tamoxifen, founded the National Breast Cancer Awareness Month in the year 1985. The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the Pink Ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer.
In the fall of 1991, the Susan G. Komen Foundation had handed out Pink Ribbons to participants in its New York City race for breast cancer survivors.