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adidas Originals launched its brand-new footwear concept, H3LIUM in December 2011 which is a structural, protective, lightweight & comfortable athletic lifestyle shoe.
Representing the iconic sportswear label for the street, adidas Originals draws on its rich heritage in sport and ground-breaking technologies. Elements from historical and current adidas footwear were used to help develop H3LIUM. The sole of the shoe pays homage to the ZX8000, an adidas running shoe known for its comfort. Techniques from F50 cleat were used to simplify the shoes structure making the model the lighter, while maintaining its structural integrity. As a result H3LIUM is lightweight, breathable and made with a simple construction that provides comfort and support.
The footwear was inspired by seam sealed wind-wear and tech fabrics, designed to be worn in varying climates and environmental conditions. Taking on an architectural influence, the triangle
pattern design used on the shoe adds structure.
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