Digital Love

07.10.2011

Love is an emotion of strong affection and personal attachement.

Love refers to a variety of different feelings, states, and attitudes, ranging from Pleasure to the Sexual Love which is still a Taboo in the Middle East.

Durex, the cute condoms brand, has always been promoting the use of condoms by dispatching free samples and raising consciousness about STDs, and they want to spread this mission worldwide.

So now they are approaching the Middle East area in a very interesting and soft way, with their fun Digital Love campaign.

Love takes a fundamental place in our lives.
Digital Love Arabia aims at helping help people create conscious relationships based on love and acceptance rather than fear, jealousy, anger, and ownership. It's time to move on from outdated ideas about love and intimacy.
Let’s start to have some 'digital' fun around here!

They're posting daring content on their Facebook Page, the interaction is really strong, and the campaign is still at the beginning.

Stay tuned for more to come, because they will be introducing lots of new stuff and surprises!!