FIAT 500 PINK RIBBON

The Fiat Brand is thrilled to team up with The Breast Cancer Research Foundation (BCRF). This collaboration of progressive philanthropy and iconic style has resulted in the design of The 2012 FIAT 500 Pink Ribbon Limited Edition. The Pink Ribbon 500 will be unveiled and available for purchase October 2011—just in time for Breast Cancer Awareness Month. With each model sold, FIAT will donate $1,000 to The Breast Cancer Research Foundation. The FIAT 500 Pink Ribbon Limited-Edition provides breast cancer awareness advocates an opportunity to literally drive consciousness forward, in style.

"At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond," said Myra J. Biblowit, BCRF President. "The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of FIAT's collaboration in this effort as the brand's contributions will help fund innovative research that will advance the fight against breast cancer worldwide."

The Pink Ribbon Edition will be available in two exclusive colors—Bianco or Argento—each equipped with Limited Edition Pink Decal Body Stripe and Signature Pink Ribbon 500 Logo. Only 250 Pink Ribbon Limited Edition have been manufactured…

So hurry to a Fiat Studio nearby, and be one of the few people on the road that know how to drive awareness forward in true Italian style!!