Koleston leads hair coloring innovation

BEIRUT, November     14^th - At a glamorous brunch hosted by Procter and Gamble - Near East, the company launched the new Koleston Color Intense Foam from Wella, the latest innovation in hair coloring, at Le Vendome, in the present of top beauty editors from TV’s and magazines, as well as beauty experts and representatives from P&G .

Mr. Abdallah Boustany, PR Manager for Wella – Near East, first introduced the brand, talking about the innovative foam, and highlighting that Koleston Color Intense Foam is a revolution in hair coloring at home, bringing forth the latest and most convenient home hair coloring technique to women in 60 years.

To bring the product to life, the event proceeded with Mr. Rony Nacouzi, the well-known hair expert, who gave a live demonstration of hair coloring, as he explained in detail the product properties. Mr.Nacouzi emphasized the many advantages it offers, with its non-drip, easy to spread and intense color properties, all in three simple steps: shake, foam and indulge in a totally innovative home hair coloring experience.

Everyone was impressed by the final outcome when the model displayed the result of her hair dying experience. Koleston Color Intense Foam is distinctive for its convenience, it being easy-to-use and less effort consuming in comparison to other hair colorants. This is, without a doubt, what makes Koleston Color Intense foam a dream come true for women who suffer the hassle of home hair coloring.