I had the opportunity to attend another fashion show this week, it was the Flake Fashion Finale on Tuesday May 10, 2011 in Biel to choose the lucky winner who will win a three week course at the Istituto Marangoni, the most prestigious fashion & design school in Milan.
Fashionistas of all categories, professionals and amateurs alike, have been given the chance by Flake to make a name for themselves in the fashion world.
The crumbliest and flakiest chocolate bar invited trendsetters to participate in the Flake "Seduce your fashion Senses" campaign.
The campaign enticed people to create accessories to go with any of the five yellow dresses designed by Antoine El Kareh.
Participants were encouraged to visit the Flake booth and go online to design their accessories or log on to www.flakefashion.com
Flake's association with the "Yellow Dress" became a symbol of the pure, indulgent and sensual feeling each bite of Flake gives you, a kind of secret pleasure shared between each woman and her own senses.
The jury was formed of four members:
- Antoine El Kareh
- Nadine Njeim
- Jenny Esber
- Murielle Anguelopoulo
A French dancer started the show
Then we saw the lovely Yellow dresses with the accessories made by the 15 finalists
We also got to see the Designers lovely winter collection
The winner was chosen, it's a girl from Jordan!
Thank you @BetKet for the lovely pictures!