This year the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates its 19th year in the fight against breast cancer.
This year's BCA Campaign theme is “TOGETHER. Connect. Communicate. Conquer. For a Future Free of Breast Cancer.”
And part of their campaign, they are lighting 200 global landmarks pink this October as a symbol of hope in the fight against breast cancer.
They are partnering with Philips on the BCA campaign's global landmark illuminations initiative, shining bright pink lights around the world through Philips' cost effective, environmentally friendly LED technology.
They also have a special Pink Ribbon Collection from which they will donate 20% of the suggested retail price to the Breast Cancer Research Foundation (BCRF)